We are committed to bringing you the best quality in fresh food products that have been sourced from the wild. No meat, vegetable, fruit or grain carrying the MesoMeals name has been farmed or cultivated.
Follow in the footsteps of our ancestors and enjoy pure and simple ingredients to transform your cooking and eating.
Satirising the marketing and branding of commodified food, we created the food brand MesoMeals during a research and development residency utilising a vacant retail unit in Sheffield city centre. We wanted to bring the idea of wild food into an urban arena and devised a series of radical urban interventions, subvertising and performative actions which complemented a sculptural and light installation Spring Uprising.
We launched the brand with fly posters covering existing advertising left around the exterior of vacant units, a supermarket intervention in which we placed fake food packets in the chilled and frozen food sections, and a shop window performance, Wild Weed Kitchen.
MesoMeals references the Mesolithic period when people repopulated Britain after the Ice Age, and focuses on food readily available during the era, parodying the Californian trend of Paleo food, referring to the old Stone Age, where proponents seem to believe that our ancestors were able to jet around the world at will as they incorporate lychees, sweet potato and raspberries into one meal.
All content © Monika Dutta and Jake Harries